Wal-Mart WineWal-Mart is the largest grocery chain in the world. Now, Wal-Mart customers will soon be able to sample a new discount item, Wal-Mart's own brand of wine. The have teamed up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5/quart range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, "this giant retailer knows there is a market for cheap wine", said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She added, "The right name is important." THIS IS THE LIST OF THE PRODUCTS THEY HAVE COME UP WITH SO FAR: The 12 names for Wal-Mart's (own brand) of Wine:
The beauty of Wal-Mart wine is that it can be served with white meat (possum) and red meat (squirrel).
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